'Better Slow Down' For A Better Easter

15/03/2013

Local MP's are urging all residents to slow down and drive with caution during the 2013 Easter period.

"Every death on our roads is one too many, with the 2013 road toll sitting at almost one death a day - 16 above last year," Mr Seath Holswich said.

"It's time for drivers to take check and to slow down."

"Getting somewhere 10 minutes late is far better than not getting there at all."

"Easter is a time for loved ones to get together and enjoy the long weekend with friends and family, not be mourning the loss of a loved one."

"The 2012 Easter period in Pine Rivers and Kallangur saw two hospitalisations on our local roads - this is two too many."

The Newman Government recently launched the ‘Better slow down' ad campaign, which is set to run for a month in the lead up to the Easter school holidays with an ad so graphic it can only be shown during off peak times and after 8.30pm.

Mr Trevor Ruthenberg said the road toll was already at a stage where there was no alternative but to confront people with the dangers of speeding.

"Speeding is one of the biggest killers on Queensland roads with speed contributing to one in every five fatal road crashes in Queensland," Mr Ruthenberg said.

"The consequences of speeding are tragic, real and long-lasting. This graphic campaign aims to remind reckless drivers of this."

"I beg drivers to wear a seatbelt, focus on the road and to slow down."

"Let's make sure everyone makes it home to enjoy the Easter festivities."

The advertisement, which first aired in Queensland in 2008 and again in 2010, will run for double the usual campaign.