Strategy to Boost Drive Tourism in Pine Rivers and Kallangur


Local MPs are excited at the potential for the local drive tourism market after this week's release of the Queensland Drive Tourism Strategy.

Member for Pine Rivers, Seath Holswich MP, said the drive tourism market brought significant benefits to the community and the strategy would help re-invigorate the Queensland road trip.

"Our region is competing internationally and domestically for the tourism dollar and this strategy addresses some of the real issues operators, visitors and local governments are facing," Mr Holswich said.

"With a State as big as ours and so much to see and do, driving holidays will always be a part of our tourism landscape and we need to make sure visitors can get to the areas they want in a safe and comfortable way."

"Tourism is one of the four pillars of our economy, it is a major focus of mine locally and this is an important step forward for Pine Rivers and Kallangur's drive tourism industry. It will contribute to the Newman Government's goal to double Queensland's annual overnight visitor expenditure by 2020."

Member for Kallangur, Mr Trevor Ruthenberg, said the Drive Tourism Strategy was a key outcome of the inaugural DestinationQ Forum and the Strategy's development had sparked plenty of interest.

"Our government received 98 submissions from the industry and the general public during the consultation phase and as a result, 29 practical initiatives have been identified that will be implemented over the next three years," Mr Ruthenberg said.

Highlights of the strategy include:

• Improving facilities for drive tourists by providing a further two years of funding for the dump point program
• Ensuring the tourism industry is consulted annually to inform the Department of Transport and Main Roads' forward infrastructure program
• Appointing senior ‘go-to' officers in the Department of Transport and Main Roads who industry can talk to about road and signage matters
• Addressing competing use of roadside rest areas between truck drivers who need to rest to address fatigue and drive tourists
• Better meeting the needs of tourists visiting national parks
• Reducing red tape and making it simpler for tourism operators to get road signs to their business
• Empowering and helping Councils to better address the provision of non-commercial camping facilities

Mr Holswich stated his intention to ensure our region benefits from the initiatives contained in the strategy.

"I will continue to work closely with the relevant government departments, Moreton Bay Regional Council, Brisbane Marketing and local tourism operators to ensure that our region benefits from these initiatives."

"Areas such as Dayboro and Ocean View rely almost exclusively on the drive tourism market and we have a lot to gain from this strategy."

The Queensland Drive Tourism Strategy 2013-2015 can be found at: